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Influence: The Psychology of Persuasion by Robert Cialdini

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Books & Publications

Influence: The Psychology of Persuasion by Robert Cialdini

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Cialdini, Robert.

Competencies

Building an Effective Team

Communication & Presentation Skills

Collaboration and Influence

Change Management

Coaching Skills

Engaging the Team

Performance Management and Development

Strategic Planning

Effective Fundraising Practices

Developing Effective Partnerships

Advocacy Skills

Communication & Influence Skills

Communication Skills

Emotional Intelligence

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Communication Productivity Psychology

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings in an ethical way. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Cialdini’s six principles of persuasion are:

  • Reciprocity: obligation to repay
  • Consistency and commitment: need for personal alignment
  • Social proof: the power of what others do
  • Liking: the obligations of friendship
  • Authority: we obey those in charge
  • Scarcity: we want what may not be available.
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