C13 Communication & Presentation Skills
C18 Engaging the Team
C23 Strategic Planning
C26 Effective Fundraising Practices
C37 Communication & Influence Skills
C5 Communication Skills
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings in an ethical way. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Cialdini’s six principles of persuasion are: