• Home
  • About
  • News & Blog
  • Contact
Leadership Library

Leadership Assessment

Assessment Icon

School 1

Leader of Self

Assessment Icon

School 2

Leader of Teams

Assessment Icon

School 3

Leader of Organisation

Assessment Icon

School 4

Leader in the Sector

Login

01 4548727

info@leadershipacademy.ie

Close
Login
A A A
  • Home
  • About
  • News & Blog
  • Contact
Menu Leadership Library Leadership Assessment
Leadership Schools
Assessment Icon

School 1

Leader of Self

Understand your own qualities and personal leadership skills.

Start Assessment
Assessment Icon

School 2

Leader of Teams

Understand teams and help team members to flourish.

Start Assessment
Assessment Icon

School 3

Leader of Organisation

Understand organisations and create an inspiring culture.

Start Assessment
Assessment Icon

School 4

Leader in the Sector

Understand and influence the Irish nonprofit sector.

Start Assessment

Supporting
Nonprofit Leaders

The Leadership Academy is where leaders from Irish charities, community organisations and social enterprises come together to learn from and inspire each other. Start your journey today be taking a Self-Assessment under one of our four leadership schools, and reflect on your current skills and strengths.

Login

or

Register Account
  • Leadership Library
  • .
  • Books & Publications

Influence: The Psychology of Persuasion

Books & Publications

Influence: The Psychology of Persuasion

by

Cialdini, Robert.

Competencies

Communication & Presentation Skills

Engaging the Team

Strategic Planning

Effective Fundraising Practices

Communication & Influence Skills

Communication Skills

Learn More

Share

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings in an ethical way. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Cialdini’s six principles of persuasion are:

  • Reciprocity: obligation to repay
  • Consistency and commitment: need for personal alignment
  • Social proof: the power of what others do
  • Liking: the obligations of friendship
  • Authority: we obey those in charge
  • Scarcity: we want what may not be available.
Back to Top

Sign up to our newsletter

Coming soon, we will share occasional updates on developments in the Leadership Academy, to stay informed.

e: info@leadershipacademy.ie
t: 01 4548727
48 Fleet Street
(entrance Parliament Row)
Dublin 2, D02 T883
Quick Links
  • Home
  • News & Views
  • About
  • Contact
  • Login
  • Accessibility
  • Cookies
  • Terms & Conditions
Schools
  • Leader of Self
  • Leader in the Sector
  • Leader of Organisation
  • Leader of Teams
Funded By
Powered By
Socials
Funded By
Powered By

Copyright © 2022 Leadership Academy . All rights reserved. 3create Web Design Belfast